The players have been given a blank check from the NFL for "community initiatives" (even though they could fund these things themselves), every aspect of the game is being tinkered with to "raise awareness" (helmet stickers, end zone paint, the "Black National Anthem", etc.) (as if removing one item will cause the message to be lost) and the sports media obsesses over every little item of groupthink that gets spouted during an interview or social media post and yet they still can't support a fleeting moment celebrating national unity. Drew Brees's apology shows that this isn't about "raising awareness".