Pro teams don't have to (1) prioritize anything other than on field performance and, to the extent ownership cares, maximize the owner's profits* and (2) worry about compliance with Title IX which will require football to subsidize equal opportunities in women's sports (which don't generate any net income). University of Notre Dame Athletics Programs - College Factual
* Note: Not all sports team owners care enough to make a profit from their sports teams. Some see it as a tax write off or an opportunity to gain fame or feel like a part of it. The Packers wouldn't be publicly traded if it was all about profit because their ROI is garbage. The Green Bay Packers: Worst Investment EVER (businessinsider.com)