That's exactly where things are headed, and I understand the necessity of bringing in new subscriptions. This is all fallout from the lockdown. All the streaming services and publishers were swimming in dough and could do no wrong. People were at home all the time, so they all benefited. Now these companies need to force people into the same subscriptions and find ways to keep them subscribed. Locking a team like Notre Dame to peacock does that.
My biggest issues with it are the exclusivity factor and their approach. Forcing people to pay for something that they used to get for free is bad business. Period. It should be worth subscribing to because of added value. That's my 2 cents on the matter.
It'll bring in a ton of revenue, I'm sure. I just think it's an extremely thing to do.
P.S. I recently added a Peacock Ad to the footer. If you decide to sign up for Peacock, please consider using that ad since it will help directly support Domer Domain as well (Peacock looks like they disabled it temporarily)