To be fair, though, A&M has amazing tradition (even though they really haven't won anything of significance forever), an enormous and enthusiastic fan base, a football stadium that seats 102,000 people and is full for big games, and better weather than Michigan or Indiana. While Ann Arbor is a pretty nice town, South Bend isn't really nicer than College Station and they're about the same size.
Clearly A&M has done something with NIL that other schools are sad that they didn't think of first. But, even before NIL became a thing (the 2022 recruiting class), A&M's classes ranked 8 (2021), 6 (2020), and 4 (2019).
I don't think Dante is at all a lock for ND. A&M has a lot going for it other than just NIL. But, his road to being the starter will be harder at A&M than ND. And, A&M is sure to recruit a 5 star QB every year now, given how they've handled NIL.